Cause-related marketing

Cause-related marketing (CRM) has clear benefits both for charities and companies who want to increase sales and differentiate themselves from their competitors in a crowded marketplace.

As CRM grows so does public awareness of its benefits. The 2003/2004 Brand Benefits survey found that 98% of consumers in the UK and the US are now aware of at least one cause related marketing programme. Consumers are purchasing a CRM product every second in the UK, and over two thirds of consumers are still calling for more companies to be involved in CRM.

• consumers in the UK are buying a cause-related product every second*
• 8 out of 10 people have been involved in a cause-related marketing activity in the past year*
• 48% of consumers said that cause-related marketing motivated them to switch brand, increase usage or try a new product*
• 7 out of 10 consumers reported a positive impact on behaviour or perception after exposure to a cause-related marketing programme.*

*BITC Brand Benefit Report September 2003 (Business in the Community (BITC)

Create a unique selling point by associating your product and company with the Muscular Dystrophy Campaign and distinguish your organisation from your industry competitors.

See below for some of our previous CRM initiatives...

The Somerfield Group

The Muscular Dystrophy Campaign and The Somerfield Group developed a successful sales promotion to help raise brand awareness as well as essential funds by running a sales promotion on flower bouquet’s which raised a fantastic £12,000. For every bouquet sold, 50p was donated to the Muscular Dystrophy Campaign.

Thistle Hotels

With Thistle Hotels, we launched “Change the World” in April 2004. The loose change scheme encouraged guests to donate their spare coins to the Muscular Dystrophy Campaign.